I never imagined that I would be writing that headline. I have been on Twitter/X since 2007. I have used…
Category: social media
Social media: is it gone yet?
Very recently, I made the reluctant decision to stop doing webinars focused on tracking social media metrics. The topic was…
Eyeing Mastodon somewhat warily
Like many, I’m torn between moving to Mastodon for principled reasons and the need to maintain existing communities.
Your library’s online audience really isn’t everyone
Libraries can provide services to many different populations. As library staff, we often want to help as many people, in…
You’re being forced to abandon vanity metrics. That’s a good thing.
What we’re seeing now, though represents a huge shift in how even the social media platforms themselves are viewing low-level (often referred to as “vanity”) metrics.
Make your library’s social media posts better in 5 easy steps
For the past couple of months, I’ve had the pleasure of working with a small, selective cohort of library staff…
My relationship with Facebook: “It’s complicated”
It is part of the global Internet infrastructure now. Safiya Noble, a University of Southern California professor and author of Algorithms of…
Social media isn’t what it used to be…and it never will be again (Part II)
(Read Part I here) The decline of sharing In his 2015 book The Content Code, Mark W. Schaefer points out…
Social media isn’t what it used to be…and it never will be again (Part I)
INTRODUCTION For the past few years, the vast majority of news from the social media realm has been in a…
Frustrated? Why your library needs to level up to content marketing
It’s no longer a novelty for a library to be visible online: it’s a necessity. It’s time to level up how we present our libraries online, because “doing social media” doesn’t cut it.
How to set better library social media goals
What are your library’s social media goals? At first glance, the answer to that question might not seem all that…
Stop diminishing your library’s brand: unify its voice
I get to present workshops and courses fairly often, especially on social media-related topics (when you write books about a…
New social media rules for us #olds
A common question from librarians is “Where are the kids online?” Of course, the answer to this question changes regularly….
10 facts about social media that might make you think
Because, numbers. Do any of these numbers change how you think about your library’s social media strategy? Facebook: Facebook’s monthly…
5 fast ways to up your library’s Twitter game
I spend a lot of time on Twitter. Nevertheless, it is a tricky social media tool to get right. Things move…
[GUEST POST] A library admin’s take on social media
Don Yarman is the Deputy Director at the Delaware County District Library in Ohio. I’ve known Don for more than…
Tool Tuesday: ReciteThis
So…you probably already know that social media has become increasingly visual. Images and photos typically get more engagement than plain…
Are you playing by the social media rules?
As many of you already know, I spend a lot of time looking at research as it pertains to the…
Tool Tuesday: Tagboard
Last fall, I was tasked with trying to pull in all of the social media stuff tagged with a state…
Asking the wrong question
“Any suggestions on how to get more followers? I’d like to get more for the [insert social media site here]…
Is Pinterest actually *right* for your library?
Don’t get me wrong: I love Pinterest. I have spent countless hours curating interesting content, trying Pinterest recipes and crafts…
Want to be better at Twitter? Get visual.
The fact that social media has pretty much gone over to images shouldn’t be a surprise; with the rise of…
Subjects go social: Welcome to Sulia
Yes, Sulia is yet another social network. However, unlike many of its brethren, Sulia makes no attempt to promote itself…
Is Facebook still free?
The answer to that question is, in short: Sorta. Kinda. Maybe. This week, Facebook announced a new feature for Facebook…
5 reasons why your library shouldn’t be cross-posting
I know, it’s convenient to use the exact same, exact content for your library’s Twitter and Facebook accounts. And, yes,…
Here comes the Timeline (don’t run screaming)
Love it or hate it, yet another major Facebook shift is upon us–the advent of the Facebook Timeline format for…
Pin your hopes on Pinterest?
Every so often, a new social media site starts to make the rounds on the hype circuit. The latest…
Google + isn’t ready for prime time yet
Google Plus has been around for at least five months or so, and has taken off faster than any other…
Stop checking in
I want to admit this, right up front. This is more of a rant than my usual, more considered posts….
Time to queue up for Quora?
Quora is somewhat new (heck, it barely left beta 6 months ago), but already has gained major traction. Wikipedia describes…
Lock those virtual doors
What would happen if your library closed up at night and purposefully left the front door unlocked? Every night? Eventually,…
Making the most of your social media effort: Part II
(One concern I hear a lot of is “How do we find time for this social media stuff? We don’t…
Making the most of your social media effort: Part I
(One concern I hear a lot of is “How do we find time for this social media stuff? We don’t…
What’s this TokBox thing?
Last week, I had the opportunity to speak about teens, tweens and social networking at the NEO-RLS Youth Services Symposium. …
Nibbling at Lunch.com
You know those sites that have a name that is in no way related to what it does? Lunch.com is…
Broadcasting with Qik
As more people start using smartphones (e.g., Droids, Blackberries, iPhones, et al), we’re also starting to see a lot more…
Figuring out Foursquare
Physical locations in combination with the web are starting to hit it big, and is predicted to seriously take off…
[GUEST POST] Can you see me now? (Or, how transparent are you?)
Today’s guest post is by Bobbi Galvin, Customer Relations and Support at OPLIN. The Global Language Monitor has released its…
Unsticking Glue
This week I’m chatting about a web application called Glue . I look at a good number of web applications,…
A tale of social media woe
Recently, a frustrated librarian contacted me because she wanted to discuss a situation that had occurred at her library. After…
Building social capital
If your library is on Facebook, Twitter or other social media site, congratulations. You’ve started down the road to helping…
Social Media in 20 Bite-Sized Pieces
“Winners take imperfect action while others are sitting around perfecting their plans.” –Kevin Nation Be the voice that is remembered,…
When social media becomes overwhelming: how to cope
Social networking is here to stay, in form or another. I think we all get it now; this stuff can…
Time to join the Twitterverse
There are seemingly a million Web 2.0 applications out there. You wouldn’t believe how many are popping up daily–just add…