You’re being forced to abandon vanity metrics. That’s a good thing.
What we're seeing now, though represents a huge shift in how even the social media platforms themselves are viewing low-level (often referred to as "vanity") metrics.
Make your library’s social media posts better in 5 easy steps
For the past couple of months, I’ve had the pleasure of working with a small, selective cohort of library staff from public libraries in Tennessee. Each week, we look at important concepts in social media and content marketing, and then…
My relationship with Facebook: “It’s complicated”
It is part of the global Internet infrastructure now. Safiya Noble, a University of Southern California professor and author of Algorithms of Oppression: How Search Engines Reinforce Racism I often fantasize about deleting my Facebook account. I don’t think I’m the only…
Social media isn’t what it used to be…and it never will be again (Part II)
(Read Part I here) The decline of sharing In his 2015 book The Content Code, Mark W. Schaefer points out that even great content isn’t enough. “But epic content simply earns a seat at the table today. The real power…
Frustrated? Why your library needs to level up to content marketing
It's no longer a novelty for a library to be visible online: it's a necessity. It's time to level up how we present our libraries online, because "doing social media" doesn't cut it.
Stop diminishing your library’s brand: unify its voice
I get to present workshops and courses fairly often, especially on social media-related topics (when you write books about a subject, people generally want you to talk about that subject). One question that has come up repeatedly from attendees is…
New social media rules for us #olds
A common question from librarians is “Where are the kids online?” Of course, the answer to this question changes regularly. Teens shift their allegiances to social media channels periodically (remember when all the teens were on Facebook?). The short answer though,…