What we’re seeing now, though represents a huge shift in how even the social media platforms themselves are viewing low-level (often referred to as “vanity”) metrics.
Tag: social media
Make your library’s social media posts better in 5 easy steps
For the past couple of months, I’ve had the pleasure of working with a small, selective cohort of library staff…
My relationship with Facebook: “It’s complicated”
It is part of the global Internet infrastructure now. Safiya Noble, a University of Southern California professor and author of Algorithms of…
Social media isn’t what it used to be…and it never will be again (Part II)
(Read Part I here) The decline of sharing In his 2015 book The Content Code, Mark W. Schaefer points out…
Frustrated? Why your library needs to level up to content marketing
It’s no longer a novelty for a library to be visible online: it’s a necessity. It’s time to level up how we present our libraries online, because “doing social media” doesn’t cut it.
Stop diminishing your library’s brand: unify its voice
I get to present workshops and courses fairly often, especially on social media-related topics (when you write books about a…
New social media rules for us #olds
A common question from librarians is “Where are the kids online?” Of course, the answer to this question changes regularly….