Your homepage isn’t nearly as important as you think it is
Yes, the website's homepage is important. But it's not nearly as mission-critical as many staff think it is. Why?
A simple idea for personalizing your patrons’ experience
If you’ve been paying any attention to digital marketing trends, then you already know that one of the next big things is the personalization of the user experience. Today, I was reading an article about a recent Adobe study about Millenials…