More to read
Because you’re not getting much work done anyway (2022 edition)
We can sigh with relief, since 2022 is almost over. At any rate, I’m sure that we all could use some fun distractions from the evolving dystopia we…
No, your logo shouldn’t be bigger
People are naturally drawn to what’s attractive and easy to understand. Oversized logos, on the other hand, are aggressive and tacky;…
Make your library’s headlines better (without turning them into clickbait)
“Clickbait” From Oxford Language: noun (on the internet) content whose main purpose is to attract attention and encourage visitors to…
Does your library have a font problem?
While discussing the aesthetics of a library program promotion, my supervisor made this comment: “Their graphic designer never met a…
Your library’s online audience really isn’t everyone
Libraries can provide services to many different populations. As library staff, we often want to help as many people, in as many different ways, as possible. While this…
How turkey vultures can help your library’s marketing
In a former career, I was an outdoor/environmental education teacher. Many of the kids I got to interact with were…
The Googly-Eyed Technology test
Years ago, I worked in a library where the administration was intrigued by every new available technological advancement. There were…
4 rules to make your promotional graphics a lot better
Do you create promotional graphics for your library’s website or social media? Yes, design can be subjective, but there are…