Social media: is it gone yet?
Very recently, I made the reluctant decision to stop doing webinars focused on tracking social media metrics. The topic was one that has made me uneasy for a while, but…
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Because you’re not getting much work done anyway (2022 edition)
We can sigh with relief, since 2022 is almost over. At any rate, I’m sure that we all could use some fun…
No, your logo shouldn’t be bigger
People are naturally drawn to what’s attractive and easy to understand. Oversized logos, on the other hand, are aggressive and tacky; think of…
Make your library’s headlines better (without turning them into clickbait)
“Clickbait” From Oxford Language: noun (on the internet) content whose main purpose is to attract attention and encourage visitors to click on…
Does your library have a font problem?
While discussing the aesthetics of a library program promotion, my supervisor made this comment: “Their graphic designer never met a font they…
Your library’s online audience really isn’t everyone
Libraries can provide services to many different populations. As library staff, we often want to help as many people, in as many…
How turkey vultures can help your library’s marketing
In a former career, I was an outdoor/environmental education teacher. Many of the kids I got to interact with were from the…
The Googly-Eyed Technology test
Years ago, I worked in a library where the administration was intrigued by every new available technological advancement. There were a good…
4 rules to make your promotional graphics a lot better
Do you create promotional graphics for your library’s website or social media? Yes, design can be subjective, but there are definitely guidelines…
Long story short: Yes, your library can be sued over its website
Without a doubt, one of the most popular webinars I’ve presented nationwide has been one that introduces library staff to the concept…
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First things first: RSS
RSS (usually standing for “Really Simple Syndication”), is crucial to your career. No, really, I mean it. After all, if you’re a librarian, keeping…
Time to join the Twitterverse
There are seemingly a million Web 2.0 applications out there. You wouldn’t believe how many are popping up daily–just add Mashable to your RSS…
A short lesson in Netiquette
Everyone has at least one; that person (friend, family member or coworker) who thinks they have to forward every last joke, LOLCat photo or…
Tag, You’re It
You may have heard about tagging (AKA folksonomies). If you’re a cataloger, the whole concept might give you nightmares. So, before we even delve…
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