Social media and promoting your library’s “stuff” is something I’ve written about before. It’s still a message that I find many libraries ignoring. Too many libraries believe that their stuff is “cool” because they say so, and ignore one of the most fundamental aspects of promotion: making the promotion actually relevant to the audience.
I’ve had this video in my virtual pocket for a while, and decided that it might be a good time to share. It makes the point that the user experience has changed, but people have not. Advertising isn’t about technology. Technology changes, but people do not. Enjoy.
