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What Does This Mean to Me, Laura?

What Does This Mean to Me, Laura?

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Tag: marketing

CTA (Call To Action) marketing concept on colorful sticky notes

Make your links and buttons more effective

Posted on June 29, 2017 by Laura

Before we can talk about links or buttons, we’ve got to cover an important concept in online marketing. It’s called…

Posted in marketingTagged content marketing, ctas, marketing
Tough questions

Measuring is easy, but the questions are hard

Posted on February 25, 2016 by Laura

If you’re in charge of your library’s social media and/or content marketing, then you already know that measuring your work…

Posted in marketingTagged marketing, measurements, metrics
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