marketing Archives - What Does This Mean to Me, Laura?

Does your library have a font problem?

While discussing the aesthetics of a library program promotion, my supervisor made this comment: “Their graphic designer never met a font they didn’t like.” In other words, there were too many fonts being used in one campaign. There wasn’t a…

marketing

How turkey vultures can help your library’s marketing

In a former career, I was an outdoor/environmental education teacher. Many of the kids I got to interact with were from the inner city, and our program was likely the first time they had ever been in the woods. Many…

CTA (Call To Action) marketing concept on colorful sticky notes

marketing

Make your links and buttons more effective

Before we can talk about links or buttons, we’ve got to cover an important concept in online marketing. It’s called the CTA (“Call To Action”). Douglas Karr, writing for MarTech, defines as CTA as: A call to action is typically…

marketing

The Librarian’s Nitty-Gritty Guide to Content Marketing

I’m happy to announce that my new book, The Librarian’s Nitty-Gritty Guide to Content Marketing, is now available for pre-order from the American Library Association. What is content marketing? Simply put, it’s the most effective way to increase your value to…

marketing

Measuring is easy, but the questions are hard

If you’re in charge of your library’s social media and/or content marketing, then you already know that measuring your work isn’t all that hard. Getting stats for virtually anything you post online is relatively easy these days; there’s built-in and…

marketing

Thinking a bit about online advertising

Advertising your library online is tempting. The expertise required to set it up is minimal, and the allure can quickly overwhelm you when you realize that most of it is PPC (pay per click), meaning that you only have to…