CTA (Call To Action) marketing concept on colorful sticky notes

Make your links and buttons more effective

Before we can talk about links or buttons, we’ve got to cover an important concept in online marketing. It’s called the CTA (“Call To Action”). Douglas Karr, writing for MarTech, defines as CTA as: A call to action is typically…
Tough questions

Measuring is easy, but the questions are hard

If you’re in charge of your library’s social media and/or content marketing, then you already know that measuring your work isn’t all that hard.  Getting stats for virtually anything you post online is relatively easy these days; there’s built-in and…
Thinking a bit about online ads

Thinking a bit about online advertising

Advertising your library online is tempting.  The expertise required to set it up is minimal, and the allure can quickly overwhelm you when you realize that most of it is PPC (pay per click), meaning that you only have to…