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What Does This Mean to Me, Laura?

What Does This Mean to Me, Laura?

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Category: marketing

Stylized alphabet

Does your library have a font problem?

Posted on August 23, 2022 by Laura

While discussing the aesthetics of a library program promotion, my supervisor made this comment: “Their graphic designer never met a…

Posted in Design, marketing
Turkey vulture in a tree

How turkey vultures can help your library’s marketing

Posted on July 11, 2022 by Laura

In a former career, I was an outdoor/environmental education teacher. Many of the kids I got to interact with were…

Posted in marketing
CTA (Call To Action) marketing concept on colorful sticky notes

Make your links and buttons more effective

Posted on June 29, 2017 by Laura

Before we can talk about links or buttons, we’ve got to cover an important concept in online marketing. It’s called…

Posted in marketingTagged content marketing, ctas, marketing

The Librarian’s Nitty-Gritty Guide to Content Marketing

Posted on March 10, 2016 by Laura

I’m happy to announce that my new book, The Librarian’s Nitty-Gritty Guide to Content Marketing, is now available for pre-order from…

Posted in marketingTagged book, contentmarketing
Tough questions

Measuring is easy, but the questions are hard

Posted on February 25, 2016 by Laura

If you’re in charge of your library’s social media and/or content marketing, then you already know that measuring your work…

Posted in marketingTagged marketing, measurements, metrics
Thinking a bit about online ads

Thinking a bit about online advertising

Posted on September 6, 2012February 2, 2015 by Laura

Advertising your library online is tempting.  The expertise required to set it up is minimal, and the allure can quickly…

Posted in marketing3 Comments on Thinking a bit about online advertising
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