While discussing the aesthetics of a library program promotion, my supervisor made this comment: “Their graphic designer never met a…
Category: marketing
How turkey vultures can help your library’s marketing
In a former career, I was an outdoor/environmental education teacher. Many of the kids I got to interact with were…
Make your links and buttons more effective
Before we can talk about links or buttons, we’ve got to cover an important concept in online marketing. It’s called…
The Librarian’s Nitty-Gritty Guide to Content Marketing
I’m happy to announce that my new book, The Librarian’s Nitty-Gritty Guide to Content Marketing, is now available for pre-order from…
Measuring is easy, but the questions are hard
If you’re in charge of your library’s social media and/or content marketing, then you already know that measuring your work…
Thinking a bit about online advertising
Advertising your library online is tempting. The expertise required to set it up is minimal, and the allure can quickly…