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The old web is dying. Where does this leave libraries?
It’s not a secret that the world changed in November of 2022. If you don’t recall, that was when ChatGPT was publicly released. The full impact is still…
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Usability
You are not a patron. So act like it.
As a staff person, your view (mental model) of the library's website is incredibly different from that of a patron. It's so very different, that you can't even pretend to be a patron user. It's vital that this is acknowledged.
Thoughts about social media
Social media: is it gone yet?
Very recently, I made the reluctant decision to stop doing webinars focused on tracking social media metrics. The topic was one that has made me uneasy for a while, but there seemed to be at least some demand for it.…
Eyeing Mastodon somewhat warily
Like many, I'm torn between moving to Mastodon for principled reasons and the need to maintain existing communities.
Your library’s online audience really isn’t everyone
Libraries can provide services to many different populations. As library staff, we often want to help as many people, in as many…
You’re being forced to abandon vanity metrics. That’s a good thing.
What we're seeing now, though represents a huge shift in how even the social media platforms themselves are viewing low-level (often referred…
Make your library’s social media posts better in 5 easy steps
For the past couple of months, I’ve had the pleasure of working with a small, selective cohort of library staff from public…
My relationship with Facebook: “It’s complicated”
It is part of the global Internet infrastructure now. Safiya Noble, a University of Southern California professor and author of Algorithms of Oppression: How…
Social media isn’t what it used to be…and it never will be again (Part II)
(Read Part I here) The decline of sharing In his 2015 book The Content Code, Mark W. Schaefer points out that even…
Social media isn’t what it used to be…and it never will be again (Part I)
INTRODUCTION For the past few years, the vast majority of news from the social media realm has been in a positive vein. Popular formats and platforms. Demographic shifts between channels. Social media influencers. And, overarching the more granular changes, the…