Animated GIFs are everywhere, especially in social media. Even my Android phone has many built into its SMS app. They’ve…
Make your links and buttons more effective
Before we can talk about links or buttons, we’ve got to cover an important concept in online marketing. It’s called…
Frustrated? Why your library needs to level up to content marketing
It’s no longer a novelty for a library to be visible online: it’s a necessity. It’s time to level up how we present our libraries online, because “doing social media” doesn’t cut it.
What if your library’s website solved problems?
Go look at your library’s website. Now, go look at the website of the library nearest yours. Now go look…
How to set better library social media goals
What are your library’s social media goals? At first glance, the answer to that question might not seem all that…
Emerging Tech Trends Spring 2017
I did a webinar for OPLIN last month on a few trends we’re seeing come to the fore. You can…