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What Does This Mean to Me, Laura?

What Does This Mean to Me, Laura?

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Closeup of a person's feet wearing Nike sneakers.

No, your logo shouldn’t be bigger

Posted on November 15, 2022October 2, 2025 by Laura

People are naturally drawn to what’s attractive and easy to understand. Oversized logos, on the other hand, are aggressive and tacky;…

Posted in logos
Computer mice surrounding a mouse trap

Make your library’s headlines better (without turning them into clickbait)

Posted on September 7, 2022 by Laura

“Clickbait” From Oxford Language: noun (on the internet) content whose main purpose is to attract attention and encourage visitors to…

Posted in writing
Stylized alphabet

Does your library have a font problem?

Posted on August 23, 2022 by Laura

While discussing the aesthetics of a library program promotion, my supervisor made this comment: “Their graphic designer never met a…

Posted in Design, marketing
The word choice written on a chalkboard, with arrows pointing in 4 directions

Your library’s online audience really isn’t everyone

Posted on August 8, 2022 by Laura

Libraries can provide services to many different populations.  As library staff, we often want to help as many people, in…

Posted in social media
Turkey vulture in a tree

How turkey vultures can help your library’s marketing

Posted on July 11, 2022 by Laura

In a former career, I was an outdoor/environmental education teacher. Many of the kids I got to interact with were…

Posted in marketing
A funny muffin with eyes, mouth and blue sprinkles

The Googly-Eyed Technology test

Posted on July 6, 2022 by Laura

Years ago, I worked in a library where the administration was intrigued by every new available technological advancement. There were…

Posted in Keeping Up

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