Over the past eleven years, I’ve helped millions of people answer those questions and travel more for less with time tested and proven tips and advice. By using this website, you can spend less time searching the Internet and being overwhelmed with information and more time doing the one thing you want to do: travel more.
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No, your logo shouldn’t be bigger
People are naturally drawn to what’s attractive and easy to understand. Oversized logos, on the other hand, are aggressive and tacky; think of it as visually…
Make your library’s headlines better (without turning them into clickbait)
“Clickbait” From Oxford Language: noun (on the internet) content whose main purpose is to attract attention and encourage visitors to…
Does your library have a font problem?
While discussing the aesthetics of a library program promotion, my supervisor made this comment: “Their graphic designer never met a…
Your library’s online audience really isn’t everyone
Libraries can provide services to many different populations. As library staff, we often want to help as many people, in…
How turkey vultures can help your library’s marketing
In a former career, I was an outdoor/environmental education teacher. Many of the kids I got to interact with were from the inner city,…
The Googly-Eyed Technology test
Years ago, I worked in a library where the administration was intrigued by every new available technological advancement. There were…
4 rules to make your promotional graphics a lot better
Do you create promotional graphics for your library’s website or social media? Yes, design can be subjective, but there are…
Long story short: Yes, your library can be sued over its website
Without a doubt, one of the most popular webinars I’ve presented nationwide has been one that introduces library staff to…