Recently, at my place of work, we decided to do a broad survey of Ohio’s public library websites for some…
Make your website’s search less painful for your users
If your library’s website doesn’t have a search field at all, this post isn’t for you. Your site has way…
A simple idea for personalizing your patrons’ experience
If you’ve been paying any attention to digital marketing trends, then you already know that one of the next big…
The Librarian’s Nitty-Gritty Guide to Content Marketing
I’m happy to announce that my new book, The Librarian’s Nitty-Gritty Guide to Content Marketing, is now available for pre-order from…
Measuring is easy, but the questions are hard
If you’re in charge of your library’s social media and/or content marketing, then you already know that measuring your work…
Tell me your worst trouble spot right now
It’s still pretty much a new(ish) year, and I’m interested in addressing even more topics that would interest you, the…