Ok, I admit, that’s a bit of an incendiary headline, and I’m not really advocating that your library forego taking…
What’s still missing from Ohio public library websites?
Recently, at my place of work, we decided to do a broad survey of Ohio’s public library websites for some…
Make your website’s search less painful for your users
If your library’s website doesn’t have a search field at all, this post isn’t for you. Your site has way…
A simple idea for personalizing your patrons’ experience
If you’ve been paying any attention to digital marketing trends, then you already know that one of the next big…
The Librarian’s Nitty-Gritty Guide to Content Marketing
I’m happy to announce that my new book, The Librarian’s Nitty-Gritty Guide to Content Marketing, is now available for pre-order from…
Measuring is easy, but the questions are hard
If you’re in charge of your library’s social media and/or content marketing, then you already know that measuring your work…