Over the past eleven years, I’ve helped millions of people answer those questions and travel more for less with time tested and proven tips and advice. By using this website, you can spend less time searching the Internet and being overwhelmed with information and more time doing the one thing you want to do: travel more.
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Social media: is it gone yet?
Very recently, I made the reluctant decision to stop doing webinars focused on tracking social media metrics. The topic was one that has made…
Eyeing Mastodon somewhat warily
Like many, I'm torn between moving to Mastodon for principled reasons and the need to maintain existing communities.
Because you’re not getting much work done anyway (2022 edition)
We can sigh with relief, since 2022 is almost over. At any rate, I’m sure that we all could use…
No, your logo shouldn’t be bigger
People are naturally drawn to what’s attractive and easy to understand. Oversized logos, on the other hand, are aggressive and tacky;…
Make your library’s headlines better (without turning them into clickbait)
“Clickbait” From Oxford Language: noun (on the internet) content whose main purpose is to attract attention and encourage visitors to click on a link…
Does your library have a font problem?
While discussing the aesthetics of a library program promotion, my supervisor made this comment: “Their graphic designer never met a…
Your library’s online audience really isn’t everyone
Libraries can provide services to many different populations. As library staff, we often want to help as many people, in…
How turkey vultures can help your library’s marketing
In a former career, I was an outdoor/environmental education teacher. Many of the kids I got to interact with were…