Laura, Author at What Does This Mean to Me, Laura?

marketing

The Librarian’s Nitty-Gritty Guide to Content Marketing

I’m happy to announce that my new book, The Librarian’s Nitty-Gritty Guide to Content Marketing, is now available for pre-order from the American Library Association. What is content marketing? Simply put, it’s the most effective way to increase your value to…

marketing

Measuring is easy, but the questions are hard

If you’re in charge of your library’s social media and/or content marketing, then you already know that measuring your work isn’t all that hard. Getting stats for virtually anything you post online is relatively easy these days; there’s built-in and…

Keeping Up

Tell me your worst trouble spot right now

It’s still pretty much a new(ish) year, and I’m interested in addressing even more topics that would interest you, the blog reader. This quiz will help (but let’s be real, it’s pretty limited), but please feel free to add your…

tools

5 tools to ease your font headaches

Fonts are complicated. I won’t pretend that I’m anything like an expert, because I can barely differentiate between a typeface and a font to begin with*. But I have to work with fonts all of the time, and I’ve come to…

Big news story being typed on typewriter

tools

Absolutely honest tool tells you if you need a better headline

There’s a heck of a lot of information out there about how important it is to have a good headline for blog posts. Many people will make their decision to read or not, based purely on the headline. So, headlines…

Since you're not getting any work done anyways (2015 edition)

Because you’re not getting much work done anyway (2015 edition)

Happy holidays! It’s time for MeanLaura’s annual collection of Online Things Which Can Prevent Work. You know, in case you needed help not getting work done. Listen to Wikipedia. No, not someone reading Wikipedia entries, aloud. Rather, this site…

Hand holding smart phone with home control application with clock and computer at background, Smart home concept.

Internet of Things (IoT)

5 smart devices you didn’t know existed

One of Gartner’s 2016 technology predictions is the emergence of what it calls the “device mesh“: where we are surrounded by smart devices that constantly stream data to us and/or apps. In other words, when the Internet of Things becomes…

websites

The plural of anecdote isn’t data

A couple of weeks ago, I tweeted this: How many times have you heard “But the patrons want…” with no real data to back it up? #libux — Laura Solomon (@laurasolomon) November 5, 2015 The response to that,…

tools

Get the web details you need–FAST

Today’s post discusses my latest “Headache Avoidance” tool. If you work on designing and/or developing websites, you are almost certainly accustomed to vague conversations, that don’t give you all of the details you might need in order to troubleshoot an issue. In…

websites

Shifting our website from promotional to actually useful

For the past several months, I’ve been enmeshed in the writing of a(nother) book, on a topic that only marginally involves websites. During my research, I read a terrific book by marketing expert Jay Baer, called Youtility. In his book, Baer…

tools

Make your web colors better

Colors can be fun, but they can also be complicated. There’s a lot of psychology involved with choosing colors as well. I really enjoy putting together or finding color palettes for different websites or projects that I get to work…

tools

How hard is it to delete your account?

How many accounts do you have spread across the Internet? I couldn’t even begin to guess how many accounts I have. Social media accounts, accounts to comment on blogs, ecommerce-related accounts, gaming accounts…the list goes on. Every once in a…

Design

Are you designing for something that isn’t there anymore?

When I started doing web stuff in the 1990’s, I remember it being very much a “Wild West” kind of realm, with few hard and fast guidelines or rules (which is why sites made with GeoCities could get away with looking…

tools

My teddy bear web design tools

Some people have a teddy bear. Some people have a security blanket. I have some little browser extensions that make me feel better on a daily basis, that are far more useful than Mr. Teddy. I’m willing to share these;…

mobile

Why responsive design can be scarier than dating Taylor Swift

If you didn’t know already, your library’s site should be responsive. Having a separate mobile site is no longer good practice. Heck, even Google is penalizing non-responsive websites. If your library’s website isn’t responsive already, you’re way, way behind…

Keeping Up

Link roundup: things your library should be paying attention to right now

I’ve only listed the three I think are most important right now, because we all get overwhelmed. Fill up on caffeine and get reading, folks. Does Google Think Your Library is Mobile Friendly? If you ignore everything else in today’s post,…

websites

Spring cleaning for your library’s website

Allegedly, we’re heading into some season that doesn’t necessarily involve horrible weather and the desire to hibernate. Perhaps, you might be thinking about cleaning things out after the long winter. Hopefully, that urge includes your library’s website. In that vein, I offer…

Blogs

5 blogs I follow and you should, too

I’m an avid user of Feedly, and I subscribe to a ridiculous number of blogs and websites. However, if I had to narrow those down to the bare essentials, these are the five I couldn’t live without. Mashable. Honestly, if…

tools

Get help understanding your website’s data

Many libraries devote significant resources to their website. It’s important to know how it’s being used (and not being used). Google Analytics is a popular tool for website analytics, but I have to admit – it scares me. It’s an…

Because you’re not getting much work done anyway (2014 edition)

Happy holidays! It’s time for MeanLaura’s annual collection of Online Things Which Can Prevent Work. You know, in case you needed help not getting work done. Cat Petting Simulator. If you’re of a certain age, you’ll remember text-based adventure games. …

Tool Tuesday: ReciteThis

So…you probably already know that social media has become increasingly visual. Images and photos typically get more engagement than plain text. But, what if you don’t have a fun photo to share? What if you have a great quote, but…

What can you learn from looking at other websites?

3 things you can learn from other websites

Let’s start with defining “other” here: I mean sites that aren’t library websites. If you do nothing else, I want you to get out of the habit at looking at other library sites for inspiration. No, really, I mean it.…

How well do you know your web usability myths?

Learn about more common UX myth at http://uxmyths.com/. [qzzr quiz=”26203″ width=”100%” height=”auto” redirect=”true” offset=”0″]

usability

5 quick fixes for your library’s website

I’ve talked about all of these before, either in various presentations or blog posts. If you’re looking for a quick tune-up for your library’s website, you might try starting with these: Cut the text on the homepage. Nobody’s reading it. …

tools

Too quiet for you?

I’ve mentioned before how I primarily work from home nowadays, where it’s very quiet. So, I’m often looking for ways to jazz up my work environment without actually playing music, which I often find to be too distracting. I’ve written…

Carousels: time to go

Carousels have almost become ubiquitous. I am frequently asked about them when I start designing a site for a library. I often. now, make it clear that these don’t represent a good design choice. Yes, they’re convenient. They seemingly solve…

Personnel

Public computing : Thoughts from the field

Librarians generally don’t like to say “No” to patrons: no, you can’t do this, no, you can’t have this. But they don’t understand the technical challenges involved as we try to preserve and protect public computers so that everyone has…

Social sharing widget Flare tool Tuesday

tools

Tool Tuesday: Flare by Filament

Getting people to share stuff, especially via social media channels, is always a challenge. I’ve tried various WordPress plugins and sharing buttons for my blog, but never been really happy with how most operated; typically, most required being at the…

3 truths about your library’s website

I create websites for public libraries. I’ve been doing that for more than 15 years. In that time, I’ve learned a few things, especially in my current job, where I work on sites for multiple libraries. I’ve learned some hard…

usability

Losing your virginity–thinking more about the payoff

Social media and promoting your library’s “stuff” is something I’ve written about before. It’s still a message that I find many libraries ignoring. Too many libraries believe that their stuff is “cool” because they say so, and ignore one of…

tools

Tool Tuesday: TL;DR

Perhaps you’re like me, and you have the attention span of a gnat. Or, maybe you’re just like most people, and you don’t have time to read today’s news, in depth. That’s where this handy site comes in: TL;DR. (You…

Which tool do you wish you had known about at the beginning of the Internet? This one.

tools

Tool Tuesday: NameChk

If someone were to ask me “Which tool do you wish you had known about at the beginning of the Internet?” it wouldn’t be that difficult to answer. It would almost certainly be NameChk. NameChk does pretty much one thing. …

Imagine How fast you could get your work down without all those distractions! Cold Turkey"

tools

Going “Cold Turkey”

I admit it. Sometimes, the siren call of Facebook or Twitter gets to me, and I head over to social media to see what’s going on. Maybe it happens to you, as well? Or, perhaps instead of social media, you…

Since you're not geting much work done anyway (2013 edition)

Because you’re not getting much work done anyway (2013 edition)

It’s that time again! Time for MeanLaura’s annual collection of online things with which you could potentially be ruining your productivity. That is, if you still even have time. After all, Candy Crush Saga might have eaten your soul by…

tools

Need a timeline?

Have you ever needed to create a timeline? Or had a student ask you how to create one? Just like most other things nowadays, there’s an app/online tool/thingy for that. One of these is called When in Time. This is…

Design

Challenges

I was recently asked to talk to a SLIS class for the University of Illinois, concerning what I do and what real-world advice I might care to impart to a class full of potential web librarians and developers. One of…

How to hire a library tech part 4: Warning signs and final advice

Personnel

How to hire a library tech: Part 4 (Warning Signs & Final Advice)

As a followup to the Head Meets Desk posts, I asked techs and administrators from around the Web to send me their best advice on hiring IT staff for a library. What follows, here in Part Four, is the advice…

Personnel

Why your website’s UI should not be a special snowflake

So, let me tell you about what happened to me earlier this week. Our family went to Cedar Point. I’m getting really thirsty. Hot day in August and, of course, soft drinks at the amusement park have an approximate 1000%…

usability

Thinking about web analytics

(Today’s post is almost more of a question than anything else, so please post your thoughts in the comments. I’m genuinely interested.) I’ve got questions. Most libraries have some form of web analytics, to measure at least the basics: page…

tools

Can’t work in a coffee shop? This might help

It’s true: I have a yen for weird little apps and web services that are truly niche in purpose and yet are helpful. I’ve mentioned some of my favorites previously, such as Newsle and Sunrise. I’m not sure the one…

tools

Voicemail for your website

Now, they may be out there, but I have yet to run across a library that accepts voice messages via its after-hours answering machine. (I’ve never been clear on whether this was an active choice or a limitation of the…

Newsle extra extra...read all about your friends

tools

All the news that’s fit to email

I love just about anything that will organize my crazy life for me, and I especially love those services that collate and push data, so I don’t have to go chasing after it. A few weeks ago, I wrote about…

Personnel

Head Meets Desk (Part Two)

(You can see Part One here.) Last time on MeanLaura, I shared stories from library IT staff about moments they had with non-tech staff that were frustrating. This week, I’m sharing more stories, this time about some of the…interesting…things that…

Personnel

Head Meets Desk (Part One)

A little while ago, I put out a call to the public library IT community to share their best (worst?) “Head meets desk” moments. You know, those times when they drove out to a branch, only discover that the thing…

tools

Sunrise: a handy little tool

While there’s lots of ground-breaking technology happening right now, sometimes it’s the little things that catch my attention. I sign up for all sorts of new web things. If it’s in beta, I usually want an invite. I like testing…

Because you’re not getting much work done anyway (2012 edition)

It’s that time again! Time for MeanLaura’s annual collection of fun things on which you could be wasting your workday. Surely, you’ve given up solitaire by now, and there’s only so much Words with Friends or Temple Run you can…

Why your library's website layout matters

usability

Why your website layout matters

From a usability perspective, layout has always been important. If the tasks people come to do the most often are hidden, people leave your site, frustrated. Recently, with the advent of mobile devices of all kinds, layout has also taken…

usability

“There are no facts inside the building.”

This is one of the rare occasions where I would like to simply take all of the text from someone else’s blog post and simply plunk it here. Since I can’t really do that, I do want to share a…